Competitive Intelligence & Market Research Consultation

PT. Telkom Indonesia

April 18, 2019

Challenge

When done ethically, Competitive Intelligence (CI) is a process that offers clients structured, organized information on competitors’ strategies and activities, as well as their own. This helps executives and managers make strategic business decisions.

Solution

We provided Competitive Intelligence data on Telkom products to increase the number of subscribers, penetration, and market share.

Result

We delivered a tabulated and statistical analysis based on three different methodologies in the form of a report with graphics, illustrated tables, and additional comments, complete with findings and key recommendations from the survey. We successfully completed this project within the requested time frame of seven months.

To deliver this CI to Telkom Indonesia, we conducted several stages:
1. Survey stage—questionnaire development, quota sampling, finalization, and approval
2. Desk research—collection, inspection, and analysis of data and secondary information
3. Business intelligence—data collection through assorted methods, including executive interviews, company informants, and SMEs
4. Field surveys—hosted in Jakarta, Bandung, Surabaya, Semarang, Yogyakarta, Denpasar, Makassar, Balikpapan, and Medan

Documentation

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